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In
a day, on average, a person receives 92 emails — and opens only 25% of the
total number of emails he received. When you talk about business emails, that can
go up to a whopping 122 emails a day or even more. No wonder you didn’t get the
expected response from the recipients when you had an email blast promoting one
of your services last time. The persons you were sending the message to were
probably swamped.

But
there are ways to stand out from the ocean of emails. Use these 8 effective
techniques of professional email writing that will grab the attention of your
readers and bring you the results you targeted.

Have an Active Subject
Line

The subject line works
as the hook of your book. This is your first chance to grab the receivers’
attention and get them interested in what you want to say. Add interest and
action by using active verbs and keeping the subject short enough to read,
understand and fit on a mobile phone screen. Write something exciting or try asking
questions. Generally, people are more likely to respond to your emails if you
engage them directly. 

Be Personal

In
professional emails, getting personal doesn’t mean to ask someone questions
about their personal life, it means treating them like, you care for them or
understand their pain. We all receive a lot of spam emails, newsletters, and
ads cluttering up our inboxes. It’s easy to just skim past something that looks
like another email blast with no value. Make it very clear to your readers that
you are actually looking to offer something of value to them. Greet them with
their name – it is proved that our brains light up when we listen or read our
own names. And, be very specific about why you are sending the email to them.

Keep It Short and Simple

Don’t
give a fluffy introduction to your email. try to get straight to the point.
Tell your readers why you’re writing upfront. Don’t make them skim through a
page filled with words to figure out your point. Make your message very short,
simple, informative and easy to understand so that it will instigate the readers
to call you, meet you or reply back to you. 

It’s Better to Break It
Up

These
days, a lot of people read their emails on their smartphones on the go. Even if
they are at their office, they are likely skimming through emails on a small
break from their work. So break your message into bite-sized nuggets that are
easy for them to glance between. Prefer bullet points for supporting
information and have shorter paragraphs.

Be Very Polite

It’s
obvious to sound curt when you don’t have a tone of voice to add context to
your conversations. To avoid appearing snippy or demanding, try to throw in
words like ‘please’ and ‘thank you’ regularly when you’re writing professional
emails. Prefer asking some questions rather than just giving instructions.
“Would you be interested in receiving our informative blog posts related to your
business in your mailbox?” is more likely to get a response than
“subscribe to our blogs to receive them in your mailbox.”

Sign Off Appropriately

Your
email closing is the line before your name. Skipping this can make you appear
rude or abrupt, so make sure you include a suitable one. The most common
professional email closings are ‘Best’ and ‘Thanks.’ But you can definitely
choose it based on your preferences and the context.

Don’t
Forget to Proofread

If
you are sending multiple emails a day, it’s easy to overlook this step, but
when you are writing professional emails, you should proofread all your emails
before you hit send. Because typos and grammar mistakes can put you in an
embarrassing situation and will not help impress the target audience even if
you are talking about something really valuable to them.

Close
With a Call to Action

Don’t
leave your readers guessing. You have been specific with what you want to state
and kept your email short and to the point, so you must end it the same way. Ad
a call to action as per your context.

Wrap
Up

Emails are one of the most
effective and widely-used forms of communication these days. An email is a
perfect chance to connect with your target audience. But only if you follow
these best practices and get creative.

The post Professional Emails: Writing Techniques that Bing You Desired Results appeared first on ONPASSIVE.