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In February 2016, Google launched an engaging and high-quality HTML framework called Accelerated Mobile Pages (AMP) that allows a straightforward way to create web pages.

These mobile web pages are fast with effortless loading and prioritize user experience above all other factors. It is a collaborative project created by Google and Twitter to make quick mobile search results. 

The aim of this project is to create fast, efficient and
high performing web mobile pages and ads overall devices and platforms. Approximate
25 million domains pages have been published until today.

Why are Mobile Pages accelerated?

Accelerated Mobile Pages increases website traffic by 10%. Furthermore, websites that use Accelerated Mobile Pages notice an increase of 20% in their sales and conversions. It helps businesses create clean, relevant and streamlined versions of their web pages that allow users to experience fast mobile search results and web service.

An AMP page loads approximately four times faster than a standard webpage. Yahoo, Reddit, BMW, and New York Times etc are some of the companies that have already adopted AMP.

 This framework
consists of 3 primary parts for creating mobile web pages:

1. AMP HTML:
   it is a subset of HTML that has custom tags with restrictions for reliable
   performance. Mostly used tags are HTML tags and sometimes AMP specific tags
   replace few tags. These pages are discovered by platforms of HTML tags and
   search engines.
2. AMP
   JavaScript: it is an information centre that guarantees the fast rendering
   of AMP HTML pages. It implements AMP’s excellent performances, such as CSS and
   font triggers. With the help of external sources, an AMP JS creates everything
   that can’t block anything from rendering.
3. AMP CDN:
   it is a Content Delivery Network. It automatically builds performance
   optimizations and caches the AMP-enabled pages.

How do Accelerated Mobile Pages Work?

Accelerated Mobile Pages are optimized differently from
regular web pages; they appear to load instantly. Its significant features are:

• Executes Java Scripts only.
• Resources size strategically.
• Effortless Rendering. 
• Keeps Third-party Java Script is out of the
  crucial path.
• Bloated CSS files don’t delay the pages.
• It keeps the fonts efficient.
• It minimizes the style recalculations.
• It only runs GPU accelerated animations.
• It prioritizes resource loading.
• It loads pages through pre-rendered content.

How to AMP your site?

1. Maintain original version for the users and an
   AMP version of an article page.
2. As AMP doesn’t allow third-party JavaScript and
   form elements, it’s impossible to have elements such as lead forms and page
   comments for your page. Thus, there’s a hack using iframes that gives a
   solution that helps verify this drawback.
3. Control the intensiveness of custom fonts; a
   particular amp-font extension must be loaded. To accommodate the restrictions,
   you might have to rewrite your site templates.
4. Multimedia is an essential factor that has to be
   explicitly handled. An amp-img element with
   explicit height and width is used by images. Whereas for animated GIFs, a separate
   amp-anim extended component is used.
5. A custom tag called amp-video is used to make
   videos through HTML5.
6. Slideshows are made through an amp-carousel.
   Facebook, Twitter, Instagram, Pinterest are supported through their extended
   components.

How to publish AMP Pages?

Here’s a checklist you can follow to experience AMP to the
fullest for your site.

• To ensure AMP Specification Validation
• To grant cached AMP pages server access
• To test cache pages.
• Safe and shareable content with signed exchanges
• To measure user traffic and journeys
• To ensure that your AMP files are discoverable
  by search engines.

Concluding Thoughts

We can say that amp one of the easiest ways to boost mobile
websites’ speed for publishers. AMP creates a platform where you can convert
your webpages, creating good content for all users. With Accelerated mobile
pages, your site will be future proof, and in no time, AMP will still be
thriving in the future.

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