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Information brochures are the gateway
to the effective marketing practices. They might include basic info and some
visual elements, but they generate great value in building a connection with
your customers. You might use them to convey your brand vision or simply wants
to display the prices; you can consider weaving a story over them and enhance
your marketing efforts. Thus, designing an effective brochure is crucial. 

Before you dive into creating a brochure for your businesses, you need to know some of its basic elements. 

• Logo: Logos with the highest resolution
  version comes out well and are noticeable. 

• Images: Images are engaging. Select few high-quality photos of your
  products and services. You can also consider using a photo of yourself and your
  team. 

• Copy (text): A copy includes a message that you
  want to put out. Use a well-crafted message with other necessary information. A
  copy should include the following essential elements: 

1. About us/Intro: A company brochure is the right
   place to convey who you are and what you are offering. You may offer quality
   products or personal service. Focus on one or two critical messages and draft
   an intro accordingly. 

• Information about a product/service:Don’t include information about your product or service in the intro
  itself. Write separately on it to make it easier to scan and digest. 

• Contact info: Help customers find you. Add your
  contact details, including working hours.

Brochure designing in four easy steps

Once you are ready with a draft copy, logo and images, you can now take up the exciting task, i.e. brochure designing. Following are the four easy brochure design ideas that help you with the designing aspect of brochures: 

1. Select the format

Your brochure comes in two formats,
either bi-fold or tri-fold. Look at your content and decide accordingly. If you
are willing to include more prominent images in your brochure, bio-fold will
work for you. If you want to present more detailed information, then tri-fold
might offer enough space to include that. 

You can visualize the format
beforehand to get a clear idea about the right kind of format.Take a paper and roughly
fold it in one of these two formats.Now jot down what you would prefer adding
to each panel.

2. Choose a design template

You can choose a suitable design
template from a range of professional brochure templates available. Select a
design template by filtering it according to your industry standards. Take
colours of your choice and upload your logo to decide on a matching colour
palette. Try to include one or two primary colours to give a clean look to your
brochure.

3. Layout and editing

Once you are prepared with your
template, start filling it with the content and edit it as you go. Break up the
body of text by giving necessary headings. Don’t use too many fonts and stick
to just one or two. It will offer required uniformity and make it easier to
read.

Now experiment with different layout options
and decide on the right one. 

4. Select your paper and finish

If you are satisfied with the layout,
go ahead and select the paper stock that suits the style of your brochure.
Ensure that menus appear on sturdy paper as they are supposed to be used
frequently.

Wrapping Up

Brochures are one of the most
effectual marketing materials that you need to take proper care of their
design. They can be displayed to attract and engage customers. Thus, its
designing aspect becomes of utmost importance. Follow the four easy brochure
design tips described in the article and come up with an attractive and
versatile brochure. It is both gratifying and rewarding and adds value to your
brand image.  

The post Creating Impressive Brochures in Four Easy Steps first appeared on ONPASSIVE.